BRASILIA (14 Feb. 2025)―Animal charity Humane Society International Brazil today announced its rebrand to Humane World for Animals to establish clarity in its mission to create lasting change for animals in Brazil and around the world. The change takes effect today and underscores the organization's global impact while highlighting its commitment to all animals.
For more than 30 years globally and for the past 14 years in Brazil, Humane World for Animals—formerly called Humane Society International—has worked to tackle the root causes of animal cruelty and suffering. Today, to convey the organization’s scope and bold work to end animal cruelty, it is aligning with its U.S.-based counterpart under one new name and logo that communicates its global, all-animals focus.
"Since our founding, we’ve continued to adapt to maximize our impact for animals around the world,” says Kitty Block, president and CEO of Humane World for Animals. “This important next step in our historical journey ensures our global mission and bold work are clearly understood. As our teams around the world work more closely together, uniting under one global brand now reflects our shared vision and strategy.”
Humane World for Animals has projects in more than 50 countries around the world to tackle animal cruelties including the fur trade, the dog and cat meat trades, factory farming, commercial whaling, trophy hunting and the illegal wildlife trade, animal testing and puppy farming. In Brazil, Humane World for Animals works to replace the use of animals in research and testing with advanced, human-relevant methods, and encourages the end of the cruelest practices in animal farming, such as confinement in cages and crates. It also promotes a more sustainable food system by fostering plant-based eating to benefit people, the planet and animals, including training chefs at institutions serving millions of meals to put more plants on plates.
Thayana Oliveira Soares, country director for Humane World for Animals Brazil, shares: “Our transition to Humane World for Animals reflects not only a new name but also a renewed commitment to ending animal cruelty on a global scale. This unified identity underscores our bold mission to protect animals everywhere—whether by ending factory farming, advancing plant-based solutions, or replacing animal testing and promoting non-animal methods. For over 70 years, the Humane Society family of organizations has been guided by compassion and innovation, and now, with this streamlined identity, we aim to inspire our partners in Brazil even more to join us in this vital mission.”
To officially launch the rebrand, Humane World for Animals will debut a powerful 30-second video envisioning a future without animal cruelty. Set to a newly created, rendition of Peter Gabriel’s iconic 1977 hit “Solsbury Hill” recorded by pop superstar Sia, the short film brings the organization's mission to life. The video can be viewed on YouTube and Sia’s version of the song is available for streaming, with her proceeds supporting Humane World for Animals.
“As someone who grew up feeling like she didn’t have a voice, I've always felt a deep connection to animals and have developed a strong passion for advocating on their behalf, since they can't speak for themselves,” says Sia. “I’m honored to be a part of this project with Humane World for Animals, as they work to make a greater impact for the animals we love.”
“If we want to leave a habitable world for our grandchildren and their own kids, we have to change our relationship with the natural world and with all the wonderful creatures we share it with,” says Peter Gabriel. “I am delighted that Solsbury Hill has been chosen for the Humane World for Animals campaign and hope it may be useful in helping to continue to build a platform of respect, care, and compassion for all sentient beings.”
The emotionally charged, narrative-driven film, created in partnership with Emmy-winning, Oscar and Grammy-nominated global creative studio Nexus Studios and director Johnny Kelly, uses innovative stop-motion techniques with handmade puppets, cruelty-free materials and animal-friendly sets. Instead of focusing on abuse, the video highlights the bold vision that drives Humane World for Animals' work—animals freed from suffering, experiencing love, protection and a brighter future. Each of the five animal stories featured in the ad carries profound meaning, showcasing the impact of the organization's global efforts to end animal cruelty.
To learn more about Humane World for Animals Brazil, visit humaneworld.org. To watch the new film, visit YouTube, and to stream Sia’s rendition of “Solsbury Hill” click here. An additional video that shows Humane World for Animals staff in action is available here.
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About Humane World for Animals
Together, we tackle the root causes of animal cruelty and suffering to create permanent change. With millions of supporters and work happening in over 50 countries, Humane World for Animals—formerly called Humane Society International—addresses the most deeply entrenched forms of animal cruelty and suffering. As the leading voice in the animal protection space, we work to end the cruelest practices, care for animals in crisis and build a stronger animal protection movement. Driving toward the greatest global impact, we aim to achieve the vision behind our name: a more humane world. humaneworld.org
- Thayana Oliveira
