CAPE TOWN (14 Feb. 2025) ―Animal charity Humane Society International Africa today announced its rebrand to Humane World for Animals to establish clarity in its mission to create lasting change for animals in South Africa, across the continent and around the world. The change takes effect today and underscores the organization's global impact while highlighting its commitment to all animals.
For more than 30 years globally and for the past 25 years in South Africa, Humane World for Animals—formerly called Humane Society International—has worked to tackle the root causes of animal cruelty and suffering. Today, to convey the organization’s scope and bold work to end animal cruelty, it is uniting with its U.S.-based counterpart under one new name and logo that communicates its global, all-animal focus.
"Since our founding, we’ve continued to adapt to maximize our impact for animals around the world,” says Kitty Block, president and CEO of Humane World for Animals. “This important next step in our historical journey ensures our global mission and bold work are clearly understood. As our teams around the world work more closely together, uniting under one global brand now reflects our shared vision and strategy.”
Humane World for Animals has projects in more than 50 countries around the world to tackle animal cruelty including the fur trade, the dog and cat meat trades, factory farming, commercial whaling, trophy hunting and the illegal wildlife trade, animal testing and puppy farming. In countries across the African continent, Humane World for Animals is a leading force for animal protection with campaigns to end intensive confinement for farmed animals, protect wildlife, replace the use of animals in research and testing, better protect companion animals, help animals in crisis and improve animal protection legislation.
Humane World for Animals’ signature programs in Africa include:
- Promoting plant-based eating to benefit people, the planet and animals.
- A groundbreaking elephant immunocontraception project using a specially developed non-hormonal fertility control to humanely manage elephant populations and avoid human-wildlife conflict
- The Healthy Pets/Healthier Communities project bringing veterinary care to companion animals living in marginalised communities.
- Campaigns to end the captive breeding and exploitation of big cats and other predators for the tourism, trophy and bone trade as well as work to challenge other forms of wildlife commodification.
- Reform of South Africa’s outdated Animals Protection Act.
Tony Gerrans, executive director of Humane World for Animals South Africa, says: “Animal cruelty and suffering are the core problems we address, whether it’s brutal practices like trophy hunting, exploitive systems like factory farms or societal inequities that prevent access to veterinary care, Humane World for Animals strives to create lasting change across Africa and around the globe. We are now in a stronger position than ever to convey both the local and international scope of our animal protection work. We’re helping people, governments and corporations shift their mindsets, moving leaders to enact new laws, and offering innovative approaches that make it easier to change behaviors and have a collective impact on animals.”
To learn more about Humane World for Animals, visit humaneworld.org. A video that shows Humane World for Animals staff in action is available here.
Download photos/video HERE of our global work
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About Humane World for Animals
Together, we tackle the root causes of animal cruelty and suffering to create permanent change. With millions of supporters and work happening in over 50 countries, Humane World for Animals—formerly called Humane Society International—addresses the most deeply entrenched forms of animal cruelty and suffering. As the leading voice in the animal protection space, we work to end the cruelest practices, care for animals in crisis and build a stronger animal protection movement. Driving toward the greatest global impact, we aim to achieve the vision behind our name: a more humane world. humaneworld.org
- Tharwat Harris