MONROVIA (14 Feb. 2025)―Animal charity Humane Society International Liberia today announced it will change its name to Humane World for Animals to establish clarity in its mission to create lasting change for animals in Liberia and around the world. The change takes effect today and underscores the organization's global impact while highlighting its commitment to all animals.
For more than 30 years globally and for the past 10 years in Liberia, Humane World for Animals—formerly called Humane Society International —has worked to tackle the root causes of animal cruelty and suffering. Today, to convey the organization’s scope and bold work to end animal cruelty, it is aligning with its U.S.-based counterpart under one new name and logo that communicates its global, all-animal focus.
"Since our founding, we’ve continued to adapt to maximize our impact for animals around the world,” says Kitty Block, president and CEO of Humane World for Animals. “This important next step in our historical journey ensures our global mission and bold work are clearly understood. As our teams around the world work more closely together, uniting under one global brand now reflects our shared vision and strategy.”
Humane World for Animals has projects in more than 50 countries around the world to tackle animal cruelty including the fur trade, the dog and cat meat trades, factory farming, commercial whaling, trophy hunting and the illegal wildlife trade, animal testing and puppy farming. In Liberia, Humane World for Animals runs the Second Chance Chimpanzee Refuge Liberia which provides lifetime care for 61 former laboratory chimps who live a near-wild existence on the organization’s estuary island sanctuary.
Dr. Richard Ssuna, SCCRL director and senior veterinarian for Humane World for Animals Liberia, says: “Although we are changing our brand, our ongoing commitments and core priorities will not change. Tackling animal cruelty and suffering continues to be the core issues we address, including ending the exploitation of wild species for bushmeat and wildlife trafficking, the protection of wild habitats and promoting of animal protection legislation and policies. With our evolved brand, which coincides with our 10-year anniversary here in Liberia, we’re expressing who we are more clearly, compellingly and comprehensively, so we can grow the support we need, attract a new generation of advocates and supporters and connect with more partners to make a bigger difference for more animals here in Liberia and around the world.”
To officially launch the rebrand, Humane World for Animals will debut a powerful 30-second short film envisioning a future without animal cruelty. Set to a newly created, never-before-heard rendition of Peter Gabriel’s iconic 1977 hit “Solsbury Hill” recorded by pop superstar Sia, the short film brings the organization's mission to life. The film can be viewed on YouTube and Sia’s version of the song is available for streaming, with her proceeds supporting Humane World for Animals.
“As someone who grew up feeling like she didn’t have a voice, I've always felt a deep connection to animals and have developed a strong passion for advocating on their behalf, since they can't speak for themselves,” says Sia. “I’m honored to be a part of this project with Humane World for Animals, as they work to make a greater impact for the animals we love.”
“If we want to leave a habitable world for our grandchildren and their own kids, we have to change our relationship with the natural world and with all the wonderful creatures we share it with,” says Peter Gabriel. “I am delighted that Solsbury Hill has been chosen for the Humane World for Animals campaign and hope it may be useful in helping to continue to build a platform of respect, care, and compassion for all sentient beings.”
The emotionally charged, narrative-driven film, created in partnership with Emmy-winning, Oscar and Grammy-nominated global creative studio Nexus Studios and director Johnny Kelly, uses innovative stop-motion techniques with handmade puppets, cruelty-free materials and animal-friendly sets. Instead of focusing on abuse, the video highlights the bold vision that drives Humane World for Animals' work—animals freed from suffering, experiencing love, protection and a brighter future. Each of the five animal stories featured in the ad carries profound meaning, showcasing the impact of the organization's global efforts to end animal cruelty.
As part of the rebrand, Humane World for Animals will launch a social/digital campaign spanning global reach with support from celebrities and influencers.
To learn more about Humane World for Animals Liberia, visit humaneworld.org. To watch the new film, visit Humane World for Animals – With Grammy-Nominated Sia, and to stream Sia’s rendition of “Solsbury Hill” click here. An additional video that shows Humane World for Animals staff in action is available here.
About Humane World for Animals
Together, we tackle the root causes of animal cruelty and suffering to create permanent change. With millions of supporters and work happening in over 50 countries, Humane World for Animals—formerly called Humane Society International—addresses the most deeply entrenched forms of animal cruelty and suffering. As the leading voice in the animal protection space, we work to end the cruelest practices, care for animals in crisis and build a stronger animal protection movement. Driving toward the greatest global impact, we aim to achieve the vision behind our name: a more humane world. humaneworld.org
- Richard Ssuna
