Wildlife protection

Fur production is cruel and unneeded. That's why we urge the fashion industry to stop using animal fur and support laws to end fur farming, trade and sales. With bans in 20 countries and 14 cities and counting, we're ending fur in fashion. 

Every year, hundreds of thousands of wild animals are killed solely to obtain "trophies"—heads, hides or pelts and even whole animals—to stuff, skin and hang on a wall. We’re campaigning to raise awareness on the issue and change laws.

Participants in wildlife killing contests use unfair methods to kill as many animals as they can for cash, prizes and recognition. Animals such as bobcats, pigeons, coyotes and foxes have almost no legal protection. We’re working to change that. 

Canada’s commercial seal hunt condemns tens of thousands of baby seals to a brutal death every year. Our efforts have saved more than 5 million seal pups so far,  and we’re determined to end the slaughter for good. 

As forests and fields turn into farms, buildings, and roads, people and wildlife are often in conflict. We help communities, agencies and wildlife managers find ways to keep both humans and animals safe. 

Immunocontraception—a birth control method that uses the body's immune response to prevent pregnancy—is helping to keep elephant populations in Africa and deer populations in North America controlled humanely.

Captive hunting operations allow trophy hunters to shoot animals who are fenced in. The animals are often semi-tame. Operators often offer customers a guarantee of “no kill, no pay,” or boast about their “100% success” rate.